Unleashing Your Creative Potential: 8 Effective Ways to Get Discovered as a Creative in 2023

In a talent-rich world, Black Style Matters presents 8 strategies for creatives. From self-promotion to mastering business nuances, ensure your craft gets the spotlight it deserves.

Photo by Oladimeji Odunsi on Unsplash

In a world teeming with talent, how do creatives like fashion designers, artists, and makers

stand out from the crowd? Being immensely skilled in your craft is only part of the equation; the

other part involves gaining visibility and recognition. In competitive fields where everyone is

vying for attention, your ability to get discovered can be just as crucial as the quality of your

work. In this Black Style Matters article, we'll explore eight practical strategies to help creatives

make their mark, gain exposure, and, ultimately, grow their careers.

Expand Your Audience

Expanding your audience is crucial for creatives, increasing opportunities and recognition.

Utilize social media, engage in local events, and embrace word-of-mouth to share your work

effectively. It's not just about quantity but meaningful engagement that truly matters.

Create a Noteworthy

In creative fields, your portfolio is often your resume. A well-curated portfolio can speak

volumes about your skill level, creativity, and experience. Use this tool to impress potential

clients, employers, and collaborators. Consider creating both a physical portfolio and a digital

one. Regularly update it with your latest works, paying special attention to the

variety and quality on display. A compelling portfolio can be your golden ticket to more

opportunities and greater recognition.

Create Your Brochures

In the realm of creative professions, marketing plays a critical role, and the power of a well-

crafted brochure should be considered. They serve as an extension of your portfolio

and can significantly elevate your promotional strategy. Using brochures can transform your

promotional material, taking it from mundane to eye-catching instantly. The good news is

you don't have to be an expert in design to produce a brochure that resonates. Many free online templates are accessible, enabling you to present your art compellingly.

Customize the content to align with your target audience, incorporating arresting visuals and

engaging verbiage. When executed correctly, brochures draw attention and create

a lasting impact, acting as a formidable asset in your quest to get discovered.

Learn About Business

For creatives, diving into the business aspects may appear challenging. Yet, grasping contract

essentials, pricing, and legal structures is vital. This knowledge will empower you to excel in

negotiations and seize opportunities, complementing your artistic skills.

Seek Industry Mentorship

Mentors are more than advisors; they offer a roadmap to industry success. Seek those with

relevant experience for valuable insights and support. This symbiotic mentor-mentee relationship can be transformative in your creative career journey.

Establish a Positive Online Presence

The internet offers unparalleled exposure opportunities, but having a vibrant online presence is

essential. Engage with your global audience by posting regularly, responding to comments, and

sharing insights into your creative process. Use your online platforms to deepen the connection

with your audience and showcase your work effectively.

Team Up with Fellow Artists

Collaboration can catalyze creativity and exposure. When you work with other artists or creatives,

you pool your resources, talents, and audiences. This creates a win-win situation where everyone

involved benefits from the shared exposure. From joint exhibitions to

collaborative projects, the opportunities are endless. Plus, you might find that the creative

chemistry unleashes new facets of your talent that you never knew existed.

Invest in Studio Space

If your finances permit, consider investing in a dedicated studio space. This could be a room in your home or a rented space.

Having a studio enhances your productivity and serves as a private sanctuary for your creativity. Additionally,

a well-designed studio can add value to your home, serving as a personal and financial investment.

We've provided actionable strategies, from broadening your reach to mastering the business

side of creativity. These steps can shape your creative journey and open doors of opportunity.

Embrace talent, marketing, and a thirst for growth to get discovered as a creative.

Submitted by : Don Lewis created Ability Labs to help family members of people with disabilities. When Don’s son, Randy, was a junior in college he was in a terrible motorcycle accident and suffered a severe head trauma among many other injuries. From that day on, Randy’s physical and cognitive abilities have changed, but he’s still Don’s favorite person in the world. Through Randy’s journey, Don has learned a lot about how different life is for people who are differently-abled. Don believes that everyone is special and no one should be defined by their unique abilities. He hopes Ability Labs will inspire others to promote or even adopt this way of thinking.