PARAISO Miami Swim Week just got a whole lot hotter.
Three-time Grammy award-winning artist, unapologetic icon, and Black woman business mogul Megan Thee Stallion lit up the runway at PARAISO with the debut of her self-designed swimwear line, Hot Girl Summer. Not only did she serve, but she also made history — becoming the first hip-hop artist to launch an original swimwear brand.
And trust: this isn't just another celeb collab. It’s a statement of style, body positivity, and unbothered joy.
The Hot Girl Summer collection boldly declares that all bodies are summer bodies. With 18 size-inclusive pieces, the line offers everything from barely-there bikinis to bold monokinis and sleek one-pieces. And the color palette? Unapologetically vibrant — purple, gold, orange, pink, and Megan’s signature power black.
Each look is designed to amplify confidence, not conceal it. And with price points ranging from just $16 to $28, this isn’t luxury that excludes — it’s luxury that includes.
The runway was pure spectacle. Megan stunned guests with a surprise strut during the finale, stepping into her own fantasy and making every onlooker a believer. US Olympic gymnast Jordan Chiles and the vibrant cast of Love Island US Season 6 cheered her on from the front row — adding extra pop culture sparkle to an already iconic night.
Beyond the glam, this launch matters. It’s a power move from a Black woman artist redefining entrepreneurship, one who understands the power of community, creativity, and visibility.
Hot Girl Summer is available now at over 500 Walmart locations nationwide and online at both Walmart.com and MeganTheeStallion.com. Whether you’re headed to the beach, the pool, or just living your best rooftop life — there’s a look for you.
Megan’s swimwear debut isn't just about slaying swim season — it’s a moment of Black brilliance on a global stage. She’s designing for the girls who grew up being told to cover up, for the femmes who were policed for their curves, for the ones who never saw themselves on runways.
With Hot Girl Summer, Megan isn't just dressing the body — she’s dressing the era.
ABOUT PARAISO MIAMI BEACH:
PARAISO Miami Swim Week, widely known as Miami Swim Week, has been the epicenter of swim and resort wear for over 20 years. PARAISO has established itself as the unrivaled pinnacle of the swim and resort wear industry, worldwide. In July 2018, PARAISO unveiled a brand new experiential festival that creatively united the world’s favorite fashion, wellness, beauty and lifestyle brands through a roster of experiential events. The multi-day fashion fair is centralized in Collins Park and stretches across all of Miami Beach. PARAISO champions the core values of innovation, originality and discovery through must-see events, imaginative activations, exclusive launches, runway presentations, and collaborations in design, music, wellness, art and social media.
This year, PARAISO Miami Swim Week is celebrating the launch of SIHOF: Swimwear Icons Hall of Fame, a dedication and celebration of the swimwear industry, its tastemakers and trailblazers. The week's lineup of special events kicks off on Wednesday, May 28 - Sunday, June 1, with a star-studded roster of top-tier talent, designers and industry creators.
#ParaisoMB @paraisomiamibeach
SHOW CREDITS:
HAIR - Kellon Derryck
MAKEUP - Diane Shin
NAILS - Tahvya Krok
STYLING - Eric Archibald
CREATIVE DIRECTOR - Eric Archibald
CASTING - General Idea / Roc Nation
FOH/PR SUPPORT - PURPLE/Vital Versatility
HOUSE PHOTOGRAPHER - Frazer Harrison, Getty
BACKSTAGE PHOTOS - Alex Tamargo, Getty
PRODUCTION - General Idea
For press inquiries, please contact:
HotGirlSummer@Purplepr.com
